The Salt of the Earth family of natural deodorants was adopted by Mother and Son team, Sally and Thomas Laird in 2005, and has since become a leader in the natural deodorant industry, diversifying from a single crystal stick to an extensive, multi award-winning product range.
Key to their vision was offering a real, commercial alternative to the harsh synthetic chemicals that are often used in traditional antiperspirants, and which can severely affect those with sensitive skin. Sustainability and environmental responsibility – not just in terms of ingredients, but packaging and distribution too - were also identified as primary prerequisites of product development.