OCEAN SPRAY CRAISINS FIBRE BOOST SWEET JUICY AND TANGY 120G

Surprise your taste buds with the sweet, delicious taste of Craisins® Dried Cranberries Cherry Juice Infused. Good as a snack or in a recipe, they’re gluten-free. Plus, they’re a good source of fiber and 1 serving of Craisins® Dried Cranberries Cherry Juice Infused meets 25% of your daily recommended fruit needs.

• No Artificial Flavors or Preservatives
• Non GMO - Does Not Contain Genetically Engineered Ingredients
• Peanut Free
• Gluten Free

Comments Caroline Bethell, managing director of Ocean Spray Europe: “Berries, and specifically cranberries, have always been at the heart of Ocean Spray’s offering and we know that they have incredibly strong health benefits that go way beyond support for urinary tract health. Which is why at Ocean Spray we are reasserting these credentials to become a leading health and wellness brand in the UK.

“Our new fibre-focussed range not only addresses the functional health benefits of the powerful cranberry in terms of gut health, but through consumer education we are aiming to focus on the emotional benefits too, both of which address the key needs of the target female consumer. We know she is someone who actively purchases products for her nutritional needs and sees berries as a go-to healthy snack and superfruit, and therefore a positive influence on her health through diet.”

Fibre Boost Cranberries

Ocean Spray®  has developed Fibre Boost Cranberries (120g, RRP £2.49), a delicious and convenient way to help consumers reach the recommended daily amount of fibre. Fibre Boost Cranberries are a permissible indulgence for snackers looking for both taste and nutrition and they are versatile too as they can be added to cereal, porridge and salads and also used in baking in addition to snacking.

The new range, which is available in Waitrose and launches into Tesco in September, includes four delicious, easily accessible flavours to give consumers indulgent choices to increase their fibre intake: Cranberry, Mango flavoured cranberry, Cherry flavoured cranberry and Orange flavoured cranberry.

Each colourful pack contains:

• 7.5g fibre per 30g portion, which is 25% of the recommended daily amount²
• Only 86kcal per 30g portion
• Just 11% of the daily adult RI for sugar per 30g portion
• 50% less sugar than traditional dried fruits such as raisins (23%), mango (22%) and strawberry (19%), making them one of the lowest sugar dried fruits⁴

Adds Bethell:  “There is a clear trend in sales of naturally healthy foods, which has accelerated due to Covid, and we know demand for cranberry-based products is high among consumers who understand the health benefits of this superfruit.  We see Fibre Boost Cranberries as an opportunity for retailers to excite consumers about cranberries as a snack.”

The launch is being supported by a comprehensive shopper support plan.

Ocean Spray®  is demonstrating strong outperformance versus the market in the UK, with value sales of its juice and juice drinks up 25.3% in the latest quarter versus total market decline of 3.9%.   The picture is similar in chilled take home, with +32% quarterly growth versus just 7.8% total market.  The majority of Ocean Spray brand sales are incremental to the category.